Built for the next generation of crypto investors
We're a small group of people who got tired of crypto tools that felt cold, confusing or built for somebody else. So we started building the one we actually wanted to use — and it turns out a lot of people wanted the same thing. Three years in, we're still that same team, just a little bigger and a lot more caffeinated.
From a small idea to a fast-growing crypto company
Immediate Root started the way most honest things do — late at night, over too much coffee, with three friends complaining about the same problem. We were juggling five different dashboards just to figure out what was going on with our own crypto, and it felt absurd. So one weekend in late 2022 we sat down in a tiny Paris co-working space and built the first version of what we wished already existed. Six months later, ten thousand people were using it.
Today we are a 28-person team distributed across 11 countries, serving more than 100,000 investors worldwide. We are still small enough to ship features in days, and ambitious enough to compete with the largest names in the industry.
Our mission is simple: give every crypto investor — from first-timer to portfolio manager — the same quality of tools that institutional traders take for granted.
Founded
$47M raised across three rounds
In less than three years, Immediate Root has secured backing from some of the most respected funds in fintech and crypto. That capital lets us invest in the right people, the right infrastructure and a relentless pace of product development.
Four values that guide everything we ship
We are not in the business of pretty dashboards. We are in the business of helping people make better decisions with their money. These four principles keep us honest.
Trust by default
Our name is on the door. Every decision starts with whether it earns or burns the trust of our users.
Ship fast, iterate
We release something useful every week. Real users beat perfect plans, every single time.
Clarity over hype
Crypto is loud enough already. We strip away noise so the signal you need is impossible to miss.
People over product
We hire kind, curious specialists and protect them. Great products are a side-effect of great teams.
The people behind Immediate Root
A small group of operators with decades of combined experience in fintech, crypto markets and consumer software.
Former product lead at a top-five US trading platform. Building Immediate Root because investors deserve tools that don't lie to them.
Built distributed trading infrastructure for tier-one banks. Now turning that same rigor toward the retail crypto investor.
Twelve years shipping consumer fintech. Obsessed with making complex data feel obvious and calm.
PhD in financial mathematics. Leads the analytics team that powers every signal you see on the platform.
Twenty years in offensive security. Spends his days trying to break our own product so nobody else can.
Built support teams that customers actually love. Believes "support" should never feel like a punishment.
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